The credibility of the SEO companies can vary greatly, so how do you know who to hire? Most claim to be SEO experts these days, but only a handful of companies have the expertise to successfully optimize your website. By asking the following questions, you will be better equipped to decide which SEO company that is worth your investment.
10 tips for you to choose the right SEO companies
1. Are they a registered business?
You will spend money in exchange for a service, then buy the services of a company that has a protected trademark. A full-time, professional SEO expert working for a registered company and performs its services contract with a company’s bank account number and opening hours.
2. Do they have a social media presence?
3. Do they have any knowledge of the sale?
Make sure there is someone at the company that specializes in the sale. The end result of your SEO campaign is not about to come to a page, but to increase traffic to your website and convert it into sales.
4. Are they White Hat?
Black Hat SEO is a way to cheat their way to the top with the help of prohibited SEO methods. Some of these methods is to use an excessive amount of keywords (keywords) or generate links from the so-called link farms (spam websites that host hundreds of URLs). The use of Black Hat methods will help to damage your website, sometimes irreversibly. Many victims have been forced to buy a new domain name and start their SEO campaign from the beginning.
5. Is the offer too good to be true?
When you start looking for SEO services, you will discover a huge variety of quotations. Learn the lesson that cheap SEO is bad SEO. Some self-proclaimed SEO “experts” offer cheap SEO of one or more of the following reasons:
1. They do not have enough knowledge to operate a full SEO campaign
2. They are exercising the Black Hat Techniques
3. They will not spend enough time to generate meaningful results.
6. Do they have a good website?
The least you can expect from your SEO company is that they have a good website. Check that the website has easy navigation, a contact page, good graphic quality, functioning links, a blog or news page that contains updated content and have no spelling errors. This shows that the company is keen to put time and effort into their own brand.
7. Promise the first place?
If the answer is yes to this question, you should turn around and go in the opposite direction. Absolutely no one can guarantee that you get a first position on Google.
8. Do they have references?
References are very important. An SEO company should be able to provide you with references from previous customers and show you examples of customers that it ranks high. You can also search for reviews and testimonials on the web such as on the company’s website.
9. Sending the campaign updates?
Your SEO company should be able to send you monthly reports with statistics and status on your campaign, these reports should be included in the package.
10. Do they offer any other services?
A good way to gain perspective on what expertise your potential SEO companies possess is to look at what other services they offer. It may be good to know if you would like to use these services in the future. The company should at least be able to offer you the PPC (Pay-Per-Click) and content. They should also offer web design and services within social media.